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3 words

Three words.

What3words automatically assigns a three-word address to any 3m x 3m square, on a grid of 57 trillion squares across the world. Co-founded by Jack Waley-Cohen and Chris Sheldrick, it’s designed to have a more usable coordinate system evolved from an early algorithm designed on a back of an envelope. Growing a business from a good idea to a commercially feasible one hold valuable lessons 

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